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Mohawk's Edge Summit to Accelerate Retailers' Competitive Edge

Mohawk's Edge Summit to Accelerate Retailers' Competitive Edge

Mohawk will unveil innovative products, brands and programs to help its
retail partners accelerate their competitive edge in the face of today’s
fast-paced and changing retail world at the Edge Summit, which will be held
December 6–9, 2018 at Gaylord Palms Resort in Kissimmee, Fla.

“Edge Summit offers a front row seat to the future of specialty retail and
represents Mohawk’s commitment to our best retailers,” said Seth Arnold, vice
president of residential marketing. “Edge Summit provides an environment for
retailers to connect, sharpen their local strategies and find the path to
achieve an edge in their local markets.”

Mohawk invites retailers to discover all the ways they can make an unprecedented
impact on their businesses in 2019 with these exclusive opportunities:

• Powerhouse Brands. Leverage the power of new brands to attract new consumers
and accelerate sales.

• Product Introductions. First access to Mohawk’s 2019 product introductions,
Mohawk’s most ambitious product launch and biggest hard surface launch to date.
Retailers in attendance at Edge Summit will receive the first run of 2019
samples and merchandising.

• Digital Innovation. Experience firsthand how the launch of Mohawk’s new brand
websites have the ability to connect six million shoppers to specialty retail

“Mohawk’s Edge Summit will give our customers the tools they need to win in
today’s retail space, where they face increased competition as well as the
pressures of ecommerce and digital influence,” said Bill Gaddis, director of
national sales. “The educational tracks and keynote sessions are all are
designed to give the support needed for our customers to grow their businesses
and surpass their goals. Retailers will have access to experts on strategy,
marketing and retail influence. They will walk away energized and ready to grasp
a competitive edge.”

Jeff Lorberbaum, CEO, Mohawk Industries; Brian Carson, president, Mohawk
Flooring North America; Tom Lape, president, Mohawk residential, soft and hard
surfaces; and Karen Mendelsohn, senior vice president, marketing, will kick off
the general session to unveil the future of specialty retail.

Groundbreaking educational sessions will include three tracks:

• Digital Experience: How to Use Digital to Drive Your Business

• Shopper Journey: How to Succeed in the Changing Retail Environment

• Retail Operations: Tools and Tactics to Run an Efficient Business

Each track is grounded by peer-to-peer sessions along with presentations on key
topics facing today’s business landscape.

Additionally, keynote sessions at the Edge Summit will be led by:

• Sucharita Mulpuru-Kodali, Chief Retail Strategist. Mulpuru-Kodali is regularly
featured on CNBC, Bloomberg, The Wall Street Journal, Fortune and The Financial
Times. Retailers will have the opportunity to experience the country’s leading
authority on retail, shopping and mobile commerce as she shares the optimistic
future for specialty retail.

• Captain Charlie Plumb, Former Navy Pilot. Since his return home from six years
of captivity, fighter pilot Captain Plumb has shared his story and the lessons
he learned from it with more than 5,000 audiences. It is a story of hope,
suggesting that the techniques used to survive extreme conditions can be applied
to overcome the struggles of day-to-day business challenges.

• Shopper-First Retailing featuring Salesforce. Learn what shoppers really want
as Salesforce breaks down research from 6,000 consumers and 1.4 billion
ecommerce visits. This keynote will reveal where and how shoppers are
interacting, where they experience the most friction and what their behaviors
mean for flooring retailers.

• A Closer Look at Edge. This interactive session led by Mohawk leadership will
take an in-depth look at Edge and give retailers insight into the business
strategy behind the innovation as well as Mohawk’s commitment to the future of
specialty retail.

For more information, visit

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