Mohawk Cushions all Seven Susan G. Komen 3-Day Walks for Third year
CALHOUN, Ga. September 2018 — Mohawk continues its fight against breast
cancer with its support of the Susan G. Komen® 3-Day Walk by donating more than
7,000 SmartCushion pads to comfort this year’s walkers and crew members. The
company also hosts the “Mohawk Mile,” a bright pink carpeted footpath to the
finish line filled with Mohawk residential and commercial team members, retail
partners and customers urging walkers on to success.
Mohawk became involved with the 3-Day Walk in 2015, when it provided 800 pieces
of soft, durable and eco-friendly SmartCushion to place under the sleeping bags
of weary walkers and crew in the Philadelphia walk. Today Mohawk supports the
three-day, 60-mile walk in all seven participating cities: Michigan, Twin Cities
in Minnesota, Seattle, Philadelphia, Atlanta, Dallas/Ft. Worth and San Diego.
“This fight against breast cancer is personal—for those who walk because they’ve
been affected by the effects of breast cancer; for those cheering on from the
sidelines; for those trying to get the word out every way they can; and for
Mohawk’s 21,000 U.S. employees,” said Karen Mendelsohn, Mohawk’s senior vice
president of marketing. “Mohawk is exceptionally proud to be a partner in this
fight. We at Mohawk believe that together we can give the thousands of people
who are diagnosed with cancer each year a fighting chance.”
At the end of each 3-Day, Mohawk ReCover is on the scene to ensure each piece of
SmartCushion is recycled. “Mohawk’s ReCover program is our strategy around
recycling and diverting our products from the landfill,” said George Bandy Jr.,
Mohawk’s vice president of sustainability and commercial marketing. “As part of
our partnership with Komen, SmartCushion from each 3-Day is recycled into new
padding through our ReCover partners at no charge. When we ‘cushion the fight,’
we not only have the privilege of serving these dedicated, resilient walkers, we
also get to reinforce our commitment to believe in better through how we use our
resources. To me, this is what a circular economy is all about—providing a
unique connection point for the participants, the environment and our Mohawk
Since its inception in 2006, ReCover has diverted more than 100 million pounds
from landfills. In 2017, Mohawk recycled 31,020 pounds of cushion at 3-Day
Mohawk was named a 2017 “Rising Star” partner by Susan G. Komen because each
year since 2001 it has strengthened its commitment to Komen’s mission by
expanding its programs and exploring new ways to engage with the organization.
Mohawk’s fund-raising programs—Decorate for the Cure in residential and Specify
for a Cure in commercial—have donated nearly $6 million to date to Susan G.
Komen, serving millions in more than 30 countries.
During each 3-Day event, Mohawk will have members from its residential and
commercial sales teams along with customers cheering on participants during
lunch stops and at the finish line each day. Additionally, the Mohawk creative
team will be on site in select cities to shoot videos showcasing 3-Day
participants, Decorate for the Cure, Specify for a Cure and the ReCover
For more information on Mohawk sustainability, please see Mohawk’s 2017
Sustainability report at mohawksustainability.com.
For more information about Mohawk, visit mohawkflooring.com.
Mohawk Industries is a leading global flooring manufacturer that creates
products to enhance residential and commercial spaces around the world. Mohawk’s
vertically integrated manufacturing and distribution processes provide
competitive advantages in the production of carpet, rugs, ceramic tile,
laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation
has yielded products and technologies that differentiate our brands in the
marketplace and satisfy all remodeling and new construction requirements. Our
brands are among the most recognized in the industry and include Mohawk,
American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Pergo, Unilin and
Quick-Step. During the past decade, Mohawk has transformed its business from an
American carpet manufacturer into the world’s largest flooring company with
operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New
Zealand, Russia and the United States.
About Susan G. Komen
Susan G. Komen is the world’s largest breast cancer organization, funding more
breast cancer research than any other nonprofit while providing real-time help
to those facing the disease. Since its founding in 1982, Komen has invested more
than $2.9 billion in research and lifesaving community programs. Komen was
founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she
would end the disease that claimed Suzy’s life. Visit www.Komen.org or call
1-877 GO KOMEN.
NOTE:Virginia FloorCrafters does not carry every style of product. Check with us first about a particular product or to see if your product choice is available for special order.
More than anything, carpet manufacturers like Mohawk have your specific lifestyle in mind. That's why we innovated the softest, most family-friendly and pet-friendly carpets ever. Our carpet stands up to high-traffic wear and resists life's spills and stains like never before. With so many colors and textures to choose from, there's no reason to put off buying new carpet. With Mohawk, you're sure to find carpeting that suits both your lifestyle and your budget.
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